Image Matters Marketing specializes in technology marketing. We frequently develop product launch plans that work in concert with comprehensive marketing plans. We provide sophisticated web site design & implementation and complementary collateral material to facilitate online marketing and communication with key audiences. Every project connects to an integrated marketing solution.
gnizr™
get organized
The Challenge: Develop a comprehensive product launch and marketing plan to for this revolutionary enterprise search tool.
The Objectives:
• Develop a marketing strategy and launch plan
• Establish position as leader and
visionary
• Create an open source web portal
• Create brand
• Communicate with key targets
• Generate relevant, active leads
The Solution: A comprehensive marketing plan (including a competitive analysis) and component pieces, including a logo and tag line were developed. Marketing in a new product category requires educational marketing techniques. Image Matters created an open source web portal to facilitate online marketing and communication. Press releases notified the public, industry analysts and industry experts of the new product and the portal where registered users may experiment with the tool. The registration facilitates lead collection. Product collateral and white papers educate interested parties in the multifaceted approach.